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人力资源服务行业竞争格局及前景分析

  人力资源服务行业是沐浴着国家改革开放的春风开始起步的,在 30 余年的发展过程中,大致经历了以下几个阶段。改革开放初期是国内人力资服务业的萌芽阶段,受国家政策限制,当时人力资源服务基本被政府单位或有政府背景的机构所垄断。随着我国社会保障体系不断完善,人才流动性的增强,人力资源服务的市场需求进一步扩大,从业机构进一步增多,国内人力资源服务业步入快速发展阶段,市场逐步呈现比较多样化的服务产品,包括人才派遣、人事社保代理、招聘猎头、岗位外包、财务外包、福利外包、员工关系、管理咨询、教育培训、外籍人员服务、海外劳务等。进入 90 年代后,在互联网发展的推动下,人力资源服务逐步延伸至基于网络应用的服务模式。网络招聘等业务的兴起,推动了人力资源服务的快速发展。

  相关报告:北京普华有策信息咨询有限公司《2018-2025年中国人力资源服务行业竞争格局趋势分析及投资战略咨询研究报告》

  2011 年,人力资源服务业作为鼓励类发展产业正式列入国家产业目录,成为令人瞩目的“朝阳产业”。目前,我国人力资源服务业的业态主要从最初的社会保障、住房公积金的代缴和申报、工资代发、流动人员档案管理服务逐步发展成为涵盖人才测评、网络招聘服务、高级人才寻访、人力资源外包、管理咨询、人力资源软件服务等较高级业务。

  根据行业生命周期理论,行业的生命周期指行业从出现到完全退出社会经济活动所经历的时间。行业的生命发展周期主要包括四个发展阶段:幼稚期,成长期,成熟期,衰退期。

  我国人力资源服务行业发端于 1978 年,随着改革开放和市场经济的发展,我国人力资源市场的逐步成熟和国家社会保障体系的建设进步而迅猛发展、不断完善,在充分发挥人才效能、保障职工权益、提高企业人力资源管理水平、促进国家社会保障体系建设等方面起到了重要的作用。从细分行业来看,传统的人力资源外包、劳务派遣、传统网络招聘模式等均已度过快速成长期,正在逐步进入发展成熟期。而新形势的人力资源服务模式,例如:猎头、校园招聘、HR 培训等形式仍处在成长期,未来具有较大的发展空间。人力资源服务业近年来增长较快,行业特点明朗,总体处于成长期阶段。

  人力资源服务行业的竞争主要存在于政府所属人力资源服务机构、国内民营人力资源服务机构及外资人力资源服务机构之间。

  政府所属服务机构的规模效应、价格优势以及较低的客户转移成本,使其成为国内人力资源服务市场的主力军。我国国有人力资源服务机构主要面向大型和中型的客户提供相对中低端的人力资源整合服务,信息化程度一般,因此该类型机构的服务收费定价相对较低。但国企机构的服务产品体系相对比较完善,且在中国的服务网络覆盖面较大、客户资源广泛,对中国的政策和人文社会环境相对熟悉,因此目前整体竞争力较强,议价能力也较强,但随着行业的逐步市场化,由政策造就的国有人力资源服务机构竞争优势正逐渐消失,未来其议价能力也将随着竞争力的下降而下降。

  国内民营企业经过十余年的发展也初具规模。民营企业的灵活性使其在应对国内快速的市场变化以及把握客户需求方面,可以更快速地实现“随需应变”,满足客户需求。此外,该类企业更具创新的后发优势,也因其所担负的历史包袱小,往往发展的起点更高。

  伴随全国经济环境变化以及我国对外资人力服务机构准入政策的放松,在华外资服务机构的比重逐步上升,目前全球领先的人力资源服务提供商已悉数进军中国市场。外资人力资源服务机构在品牌、技术、经验和人才方面拥有强大的全球优势,为中国人力资源行业注入新鲜理念和先进经验的同时,也加剧了市场的竞争。外资人力资源服务机构主要是面向不同层级的客户提供相对高端的人力资源整合服务,其信息化程度较高,客户主要为高端客户,服务收费定价亦相对较高。

  随着经济的发展,越来越多的企业正把人力使用的关注点逐步从降低成本及用人风险转向为企业创造价值及提升企业竞争力等方面。企业正在满足自身需求的基础上,针对不同层次的人才逐步采取相应的用人方式以更好地节省成本,提高市场反应速度,进而改善运营能力和降低经营风险。例如,企业会通过人才外包服务解决内部基础性岗位的用工需求;通过人才招聘服务解决内部大量中层人才岗位的用工需求;通过猎头服务,招揽高端人才,满足公司战略经营发展需要。国内企业用人价值观的演变将给人力资源服务企业的发展带来更多的机会。

  作为一个人口大国,中国具备丰富的人力资源,就业压力无疑也是较大的。目前,国内人力资源市场供需结构性失衡现象、经济发展中所需的高端人才短缺现象、人才流动空间加大等现象依然存在。随着国家对人力资源服务行业的重视,以及行业发展的逐渐规范,外部环境为人力资源服务业的发展带来了新的机遇,内部政策为人力资源服务业的发展带来了新的契机,人力资源服务业科学的人才管理方式和体系为人才发展提供了重要的平台和保障,我国人力资源服务市场在未来将会迎来快速增长。

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  -1?(i=new c({o:sso,m:logout},{jsonp:func},!0),s.push(i.get(i.getDomainApi(t)))):r(i=new c({o:sso,m:logout},{jsonp:func}),s.push(i.get(i.getDomainApi(t))))}),u(),a.when.apply(a,s)},fillProfile:function(e,t,n,i,s){return i=in,(new c({o:User,m:perfectInfo,crumb:e,userName:t,captcha:s,password:r(n),rePassword:r(i)},{},!0)).post().done(function(){u()})},perfectMobile:function(e,t,n,i){return(new c({o:user,m:perfectMobile,crumb:e,mobile:t,password:r(n),rePassword:r(n),smscode:i},{})).post()},checkQrCodeSignInStatus:function(){return(new c({o:sso,m:qrLogin},{jsonp:func})).get()},getAuthenticationStatus:function(e){return(new c({o:User,m:getShiMingStatus,crumb:e})).get()},submitAuthenMobile:function(e,t,n){return(new c({o:User,m:verifyShiMingCaptcha,mobile:e,captcha:t,crumb:n},{},!0)).post()},fillAuthenInfo:function(e,t,n){return(new c({o:User,m:verifyShiMingSmsCode,vt:e,vc:t,crumb:n},{},!0)).post()},authSendSmsToken:function(e,t){return(new c({o:User,m:sendShiMingSmsCode,crumb:e,vt:t},{},!0)).post()}};var p={};a.each(e.sync,function(t,n){var r=function(){var r=arguments[0],i=t+(a.isPlainObject(r)?e.utils.JSON.stringify(r):[].join.apply(arguments)),s=p[i];return s?p[i]:(s=p[i]=n.apply(e.sync,arguments),s.always(function(){delete p[i]}),s)};r.funcName=n.funcName=sync.+t,e.sync[t]=r})}(QHPass),function(e){use strict;var t=e.$,n={charset:document.charsetdocument.defaultCharsetdocument.characterSetUTF-8,domainList:[360pay.cn,so.com,haosou.com,360.cn,360.com,qiku.com,360shouji.com],protocol:location.protocol.replace(:,),proxy:location.protocol+//+location.host+/psp_jump.html,ignoreCookie:!1};e.getConfig=function(e,r){r=void 0!==r?r:null;for(var i,s=n,o=e.split(.);o.length0;)if(i=o.shift(),0!=i.length){if(void 0===s[i]o.length>

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